It shouldn’t surprise me since it’s a sneaky SEO strategy (all SEO strategies are sneaky) that makes perfect sense. The Doodle ensures that millions of people will run a particular search that day (Mies van der Rohe architecture). If you create an article that uses those terms, then you can drive some extra traffic to your publication. People who come to find out who Ludwig Mies van der Rohe is will stay to read a couple other articles. Still, it saddens me to see news reporting subordinated to Google Doodles. It’s not the architect or the Doodle that’s the news, the news is SEO.